What is kelloggs boycott?

The Kellogg's boycott refers to a campaign initiated by the Bangladeshi government in 2016 to boycott Kellogg's products in response to the company's decision to withdraw from a planned joint venture with a Bangladeshi food manufacturer. The government accused Kellogg's of violating a deal signed in 2008 that was supposed to bring the American company to Bangladesh.

The boycott gained traction in Bangladesh, with many consumers opting not to purchase Kellogg's products in support of the government's decision. The boycott was seen as a way to pressure Kellogg's to reconsider its decision and to uphold its commitments to invest in the Bangladeshi market.

Ultimately, the boycott had a negative impact on Kellogg's sales in Bangladesh and led to a public relations challenge for the company. While Kellogg's did not reverse its decision to withdraw from the joint venture, the boycott highlighted the importance of companies honoring their commitments and engaging responsibly with the communities in which they operate.